商业策新-DMD 非常识 中国长治
品牌系统再塑
品牌战略定位+品牌战略理念系统+品牌符号系统+品牌触达系统+项目内容策划

项目名称

DMD非常识 创造未创造 DIFFERENT MIND DESIGN CREATED UNCREATED

www.dmdplanning.com


行业领域

商业咨询 #  品牌设计 #  室内建筑#

Business Consulting#Brand Design#Interior Architecture#


服务背景

DMD,是DifferentMind Design & Business Planning的品牌缩写,
意为“不同的观念设计与商业策划”,我们认为商业创新首先是发生在观念上的。
DMD非常识商业策划,经过7年的设计探索与商业实践,于2014年11月5日转型重生。
历经发展14载,2021年6月正式启动品牌化发展战略,以聚焦“实体商业策新”的品牌价值核心,
秉持“非常识 创造未创造”的品牌价值主张,
重塑、沉淀、建构“非常识实体商业策新设计系统解决方案”的品牌价值系统,
并正式迈入创新、品质、品牌化运营发展的新阶段。


DMD is the brand abbreviation of differentmind Design & business planning,It means "different conceptual design and business planning". We believe that business innovation first occurs in concepts.DMD is very familiar with business planning. After 7 years of design exploration and business practice, it was transformed and reborn on november5,2014.After 14 years of development, the brand development strategy was officially launched in June 2021 to focus on the brand value core of "entity business strategy innovation",Adhering to the brand value proposition of "being creative but not being creative",Reshape, precipitate and construct the brand value system of "new design system solutions for business strategies of non knowledgeable entities",And officially entered a new stage of innovation, quality and brand operation and development.



基于实体商业策新者的角色定位,
立足于国际之都深圳的一线设计标准与视角,
深耕晋东南城市群中心城市、省域副中心城市长治,
以非常识实体商业策新系统设计服务内容
(商业咨询、品牌定位、建筑景观规划、室内建筑、工程实现、美陈设计等),
服务于创新型与转型期的酒店餐饮会所、商业地产文旅等中高端实体商业经营者和企业客户,
助力中原城市群实体商业客户联结生活人心智诉求,
策新实体商业体验,重构实体商业价值,激活城市活力。
以“让策划有价值;让商业有温度;让人感受爱;让城市有活力”为品牌使命,
努力实现“实体商业策新激活城市活力”的品牌愿景。

Based on the role orientation of the innovator of the entity business,Based on the front-line design standards and perspectives of the international capital Shenzhen,
Deeply cultivate Changzhi, the central city of Southeast Shanxi Urban Agglomeration and the provincial sub central city,New system design service content based on business strategy of non knowledgeable entities (business consulting, brand positioning, architectural landscape planning, indoor architecture, project realization, Meichen design, etc.),
Serve medium and high-end entity commercial operators and enterprise customers such as hotels, restaurants, clubs, commercial real estate, cultural tourism, etc. in the innovation and transformation period,Help the real commercial customers of the Central Plains urban agglomeration connect with the demands of people's lives and wisdom,
We will develop new physical business experience, reconstruct the value of physical business, and activate the vitality of the city.With the brand mission of "making planning valuable; making business warm; making people feel love; and making the city dynamic",Strive to realize the brand vision of "new activation of urban vitality through physical business strategies".



服务内容

2021年,陈榆先生正式确定了DMD与DRD的品牌系统再塑的年度顾问服务合作。

In 2021, Mr. Chen Yu formally confirmed the annual consulting service cooperation between DMD and DRD’s brand system reshaping.


服务内容包括:DMD品牌历史梳理与回顾、DMD品牌战略定位、DMD品牌战略理念系统创建、DMD品牌符号系统创建、DMD品牌触达系统创建、DMD品牌项目内容策划等系统性咨询顾问设计内容。

The service content includes: DMD brand history combing and review, DMD brand strategic positioning, DMD brand strategic concept system creation,Systematic consultants design content such as the creation of DMD brand symbol system, the creation of DMD brand reach system, and the content planning of DMD brand projects.








核心服务成果

DMD 非常识 创造未创造

































DMD非常识
非常识 创造未创造
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